AI startups want to crack open the recipe book in Big Food's test kitchens

• Artificial intelligence isn't new to food R&D: McCormick, which owns brands including Frank's RedHot, Cholula and Old Bay, has been using AI in flavor development for a decade.
• Unilever says its systems can test thousands of recipes digitally in seconds. Its Hellmann's Easy-Out squeeze bottle design used AI models to shave months off a physical testing timeline.
• But a new breed of generative AI startups hoping to break into the Big Food market may need some help.

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